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What is SEO?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
What goes into SEO?
To understand what SEO really means, let’s break that sentence down and look at the parts:
Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
Organic search traffic is specifically any unpaid traffic that comes from SERPs.
How SEO works?
You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question.
That’s true. But have you ever stopped to consider what’s behind those magical lists of links?
Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
There are a lot of factors that go into a search engine’s algorithm, and here’s how a group of experts ranked their importance:
That’s all the SE (search engine) of SEO.
The O part of SEO—optimization—is where the people who write all that content and put it on their sites are gussying that content and those sites up so search engines will be able to understand what they’re seeing, and the users who arrive via search will like what they see.
Optimization can take many forms. It’s everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages you’re proud of.
Why Select Straight North As Your SEO Service Provider
As an SEO services, USA-based company, we have a full-time, in-house staff of talented specialists in all fields necessary for a successful SEO campaign. Our team includes researchers, analysts, copywriters, web designers, web developers and account managers.
Because SEO service online involves so many types of activities, from keyword strategy to link building to content creation and much more, having a well-rounded team such as ours makes campaigns flow more efficiently and brings results more quickly. Bottom line: Your SEO campaign will ramp up faster and start increasing your sales lead pipeline sooner — improving revenue and your campaign ROI.
Why choose PXwebs for SEO Services?
Clients come to us with a wide variety of SEO objectives. These are the most popular SEO services we are offering:
Local SEO. With the explosion in mobile search, local SEO has become a near necessity for any company serving a local market. National companies also use local campaigns to improve organic search engine visibility in target markets, whether to increase market share, fend off competitors or introduce new products and services.
National SEO. Campaigns with national scope require extensive keyword research and careful planning. Our SEO analysts will spend a great deal of time with you in the discovery phase to gain as much knowledge as possible about your company’s value proposition, products, services, customers and competitors. Our meticulous approach gives us (and you) an edge by providing the insight to target keywords that present the best possible opportunities for lead generation.
Enterprise SEO. National and global organizations with in-house SEO capabilities often tap into our expertise for temporary or ongoing support in areas where they are understaffed or lack experience. Areas where we assist include keyword research, competitive research, link profile analysis, domain transfers and content strategy.
As we mentioned earlier, many activities are involved in SEO campaigns — and PXwebs does all of them day in and day out. These activities include:
- Competitive analysis
- Content creation
- Content editing
- Content marketing
- Infographics and other visual content
- Keyword research
- Link building
- Link reclamation
- Mobile optimization
- Off-site optimization
- On-site optimization
Experience Matters in an SEO Service Provider — We Have It
At the heart of most SEO campaigns is content creation and content marketing. On your website, content must be created and/or recrafted to align with your campaign’s target keywords. Sometimes, a good deal of work is needed in the early stages to build the proper foundation. Off your website, content published on websites and blogs in your industry and related ones is a core component of link building, which is essential for SEO improvement.
Our team of copywriters, editors, designers (for visual content) and content marketers are experienced across a wide range of verticals, both in creating content and working with prominent publishers in many fields. This experience speeds up our learning curve and allows us to start getting top results for you sooner.
Local, National, Enterprise